Adderstone Group

Nicola Hughes

Nicola 800X820

Nicola Hughes is Adderstone Group's Director of Marketing and Communications and a passionate communications professional with 20 years' experience in fast-paced, multi-faceted marketing and comms teams.  


After graduating from university with a BA (Hons) in Media and Communications Studies, Nicola's formative years spent browsing high-street fashion stores served her well as her eye for identifying the latest trend meant she was the ideal candidate for her retail-focused marketing roles as Assistant Marketing Manager at intu Metrocentre, the largest shopping centre in the Europe, and Regional PR and Promotions Manager at retail giant House of Fraser.

A move into the education sector followed next as Nicola became Marketing Manager at a prominent North East independent girls’ school, before Nicola seized the opportunity to join Adderstone Group.

Nicola heads up a marketing team that is responsible for all communications and PR strategy across Group businesses, brand management, B2B and B2C marketing strategy, digital presence, influencer marketing, corporate relations and more. 

No two days are the same… and she wouldn’t have it any other way.

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